The Amazon “Yellow Effect”

The Amazon “Yellow Effect”

The shelves of Coles and Woolworths have been painted yellow since the release of Amazon Pantry in the Australian market.

Last week, our shoppers photographed the shelves of different stores across Australia and everything was on sale, with yellow tags painting the vitamin category.

According to the Australian Financial Review, both Coles and Woolworths are locked in a battle against Amazon. Amazon’s competitive online prices are threatening the iconic retailers, specifically in the beauty and vitamin categories. The counter-attack from the bricks & mortars has taken the form of a massive in-store promotion.

Consumers are delighted to see promotions, but the value of their savings is offset by the difficulty of finding their favourite product on yellow cluttered shelves. 

Store NSW
Store QLD

This battle between retailers is a big problem for brands. Heavy and long-term price reductions across retailers can reduce a brand’s value for consumers over time.

If you want to see more vitamin shelves across the country before and after Amazon Pantry, sign up to Aglo Community Galleries and see hundreds of stores in minutes.

Aglo Community Galleries

Community Galleries is an industry database containing thousands of photos of in-store photos captured in retailers across Australia. 

  • Australia’s largest repository of store photos
  • Crowdsourced & updated daily by shoppers
  • Search/Filter by region & store easily

Use the store photos to see how your product is presented.


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