Bambini Bar DHA

Bambini Bar DHA

This NPD had fantastic assortment execution, most of the stores checked were displaying all three flavours. Although there was good distribution and assortment, there are still opportunities to improve the packaging on-shelf and to implement a consistent planogram.

Bambini Bar DHA

The Bambini Bar DHA brand is the result of a collaboration between Metro Food Co and Keep it Cleaner. The product was launched to address a gap in the baby snack market.

As the Keep it Cleaner company already had several products ranged at Coles, this helped with the distribution of this NPD.

NPD Execution

Aglo’s network of shoppers inspected the aisles of Australian supermarkets to check on this new product launch and to assess how it has been executed across different stores formats and regions.

Aglo NPD Rating

Number of stores audited with product
Distribution
28/30

93% of distribution at Coles, probably helped by Keep it Cleaner's existing distribution agreements

Number of assortment (number of varieties) found on the shelves
Assortment
24/25

Excellent NPD assortment, 97% of stores with all 3 flavours

Number of facings encountered on the shelf
Facing
17/20

84% of stores with 1 facing of each SKU, 3 facings in total per store

Product ranged or not ranged (if shelf is empty)
Availability
13/15

In stores without distribution, 86% didn’t have products ranged, and, 14% didn’t have one of the SKUs on the shelf

Product location - top / middle / bottom shelf
Shelf Location
2/4

52% of products were located in the middle shelf

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)
Retailers
1/4

Product was only ranged at Coles

If the product is available in retailers online shop
Online Shop
1/1

Product was available online in the Coles e-commerce store

If product has been promoted in retailer catalogue (in CBD area)
Catalogue
0/1

No product at Coles’ catalogue (CBD) in October 2018

TOTAL
86/100

Opportunity to implement a consistent planogram strategy on the shelf

Further details on NPD Rating metrics here

Stores Surveyed

• 34 Stores: Coles

• Period: Oct 10th to Oct 13th

Retailers

Number of Facings

Distribution in Stores

Product Assortment

Non-Availability Reason

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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