This NPD had fantastic assortment execution, most of the stores checked were displaying all three flavours. Although there was good distribution and assortment, there are still opportunities to improve the packaging on-shelf and to implement a consistent planogram.
Bambini Bar DHA
The Bambini Bar DHA brand is the result of a collaboration between Metro Food Co and Keep it Cleaner. The product was launched to address a gap in the baby snack market.
As the Keep it Cleaner company already had several products ranged at Coles, this helped with the distribution of this NPD.
Aglo’s network of shoppers inspected the aisles of Australian supermarkets to check on this new product launch and to assess how it has been executed across different stores formats and regions.
Aglo NPD Rating
93% of distribution at Coles, probably helped by Keep it Cleaner's existing distribution agreements
Excellent NPD assortment, 97% of stores with all 3 flavours
84% of stores with 1 facing of each SKU, 3 facings in total per store
In stores without distribution, 86% didn’t have products ranged, and, 14% didn’t have one of the SKUs on the shelf
52% of products were located in the middle shelf
Product was only ranged at Coles
Product was available online in the Coles e-commerce store
No product at Coles’ catalogue (CBD) in October 2018
Opportunity to implement a consistent planogram strategy on the shelf
• Period: Oct 10th to Oct 13th
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