Bodiology Vanilla

Bodiology Vanilla

This report is a brief NPD summary of Bodiology Vanilla 400g from Fonterra.

It has an outstanding shelf execution for a recent NPD and the primarily opportunity is assortment extension on the shelf. Moreover, there are still uncovered opportunities by state, store format until store level.

Brand: Bodiology - Vanilla

Bodiology Vanilla 400g was recently launched at Woolworths by Fonterra. Brand’s breadth of products are: vanilla, chocolate and original.

NPD targets elderly population and it is sourcing business from vitamins and shake’s shelf, squeezing some competitors.

Best opportunity for Bodiology would be assortment extension in Woolworths and distribution in Coles or IGA.

NPD Execution

Aglo’s network of shoppers inspected the aisles of Australian supermarkets to detect the new product launch and how it has been executed across different stores formats and regions.

Aglo NPD Rating

Number of stores audited with product

Distribution

24|30

80% of distribution in all Woolworths’ stores visited by shoppers

Number of assortment (number of varieties) found on the shelves

Assortment

25|25

Only 1 SKU audited in this research (100% assortment), however, there are more two flavours in the portfolio

Number of facings encountered on the shelf

Facing

14|20

69% of stores with 2 or more facings. Very competitive shelf with different segments offered to shoppers

Product ranged or not ranged (if shelf is empty)

Availability

14|15

5% of the stores didn’t have the product displayed on the shelf apart from the price tag, in 95% product wasn’t ranged

Product location - top / middle / bottom shelf

Shelf Location

3|4

73% of products were located on the bottom shelf

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)

Retailers

1|4

Product was ranged at Woolworths only. It is not ranged in Coles, Aldi or IGA

If the product is available in retailers online shop

Online Shop

1|1

Product is available online on Woolworths e-commerce

If product has been promoted in retailer catalogue (in CBD area)

Catalogue

0|1

No product at Woolworths’ catalogue (CBD) in October 2018

TOTAL

82|100

Opportunity to implement a consistent planogram strategy on the shelf

Stores Surveyed

  • 26 stores: Woolworths
  • Period: Oct 26th to Oct 30th

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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