This report is a brief NPD summary of Bodiology Vanilla 400g from Fonterra.
It has an outstanding shelf execution for a recent NPD and the primarily opportunity is assortment extension on the shelf. Moreover, there are still uncovered opportunities by state, store format until store level.
Brand: Bodiology - Vanilla
Bodiology Vanilla 400g was recently launched at Woolworths by Fonterra. Brand’s breadth of products are: vanilla, chocolate and original.
NPD targets elderly population and it is sourcing business from vitamins and shake’s shelf, squeezing some competitors.
Best opportunity for Bodiology would be assortment extension in Woolworths and distribution in Coles or IGA.
Aglo’s network of shoppers inspected the aisles of Australian supermarkets to detect the new product launch and how it has been executed across different stores formats and regions.
Aglo NPD Rating
80% of distribution in all Woolworths’ stores visited by shoppers
Only 1 SKU audited in this research (100% assortment), however, there are more two flavours in the portfolio
69% of stores with 2 or more facings. Very competitive shelf with different segments offered to shoppers
5% of the stores didn’t have the product displayed on the shelf apart from the price tag, in 95% product wasn’t ranged
73% of products were located on the bottom shelf
Product was ranged at Woolworths only. It is not ranged in Coles, Aldi or IGA
Product is available online on Woolworths e-commerce
No product at Woolworths’ catalogue (CBD) in October 2018
Opportunity to implement a consistent planogram strategy on the shelf
- 26 stores: Woolworths
- Period: Oct 26th to Oct 30th
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