Carman’s Bliss Balls had impeccable execution on the shelf in the stores we visited for this report.
Carman’s Bliss Balls – 3 flavours
Carman’s released Bliss Balls in April 2018. This product is made of natural and clean ingredients to meet consumer demands for healthy lifestyle products. This NPD was found not only at the cereal bar shelf but also at the health aisle.
Let’s see how well this NPD was executed in-store.
Aglo’s network of shoppers regularly inspects the aisles of Australian supermarkets to detect new product launches and assess how they have been executed across different stores formats and regions. We have over a thousand shoppers on our platform, and we cover 3.000 stores across Australia. For this article, we researched the new Carman’s Bliss Balls.
Aglo NPD Rating
Carman’s had impeccable NPD distribution in the stores we visited across Australia
Assortment is also well executed with 78% of store displaying the 3 new SKUs
70% of total stores had at least 3 facings on the shelf
There were a few stores running out products but still ranged
56% of stores with Bliss Balls on the top shelf location, and 39% on the middle location
Product was only ranged at Coles
Carman’s Bliss Balls was also displayed online in both retail chains
No product on Woolworths and Coles catalogue (CBD) in August 2018
Carman’s Bliss Balls has been executed extremely well on the shelf
• 112 Stores: Coles & Woolworths
• Period: Jul 27th to Jul 29th
If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.