Guides
Brand Storytelling at the Point-of-Sale
Brand storytelling is one of the best strategies for connecting with your shopper. Today, more and more brands are actively sharing their values, visions and
Ricardo Yoshioka May 6, 2020
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Brand storytelling is one of the best strategies for connecting with your shopper. Today, more and more brands are actively sharing their values, visions and
The FMCG retail environment has never been more competitive. New products launch and fail every day. Consumer lifestyles are changing, and so are their buying
Should a category captain that ignores the signs of trouble go down with the ship? Category captains play an important role in supporting category growth
You’ve been invited for a meeting with Coles or Woolworths but you’re not feeling totally confident. You’ve done a lot of preparation already (or maybe
Summertime means fierce competition in certain categories. We examined sunscreen and identified three common issues encountered by brands with seasonal products. Summer is about to
What is colour block merchandising? Colour blocking is a visual merchandising strategy that uses colour to encourage sales. The aim is to drive shoppers’ attention
Preparing for a category review meeting can be stressful – but it doesn’t have to be. Okay, it’s time for your category review meeting. The
If you’re spending money on trade promotions with your retailer, here are the 6 metrics you need to monitor to improve promotional compliance. As a
You invest time, money and sleepless nights to launch a NPD you trust the consumer will try, enjoy and purchase over and over again. You
While digital ads and social media engagement are hot trends in advertising right now, none of that matters once a potential customer is in a
Our shoppers – and most of our team- are in store every day. We love to analyse what we notice, share our insights and explain how Aglo can make a difference.