Category: NPD Report

Do not fail with your NPD Can you do better than The Juice Brothers and nail your next NPD launch? We found that The Juice …

Do not fail to display the full assortment on-shelf Protect your NPD assortment on Woolworths’ shelf and perform better than Tilly’s Guilt-Free Frozen Dessert Tillys …

This NPD had fantastic assortment execution, most of the stores checked were displaying all three flavours. Although there was good distribution and assortment, there are …

This report is a brief NPD summary of Bodiology Vanilla 400g from Fonterra. It has an outstanding shelf execution for a recent NPD and the …

A new flavour of Australian made low sugar soft drink, we found Nexba Pineapple had good on-shelf availability in stores where it was ranged. However, …

Patties Vegetarian Quiche Spinach & Fetta had great on-shelf availability, however opportunity to improve distribution and number of facings. The Greater Sydney region is a …

With Kraft and Bega in court over Peanut Butter, local hero Aussiemite is getting into more stores. We looked into their recent NPD and found …

A rice foods company based in Melbourne, Forbidden Foods recently released an organic “BREKKY” rice pudding. We found their Woolworths rollout to have been executed …

Kellogg’s Crunchy Nut Granola has been executed very well on the shelf.  KELLOGG’S Granola – 2 flavours Kellogg’s launched the new Fabulous Fruits & Nuts …

Overall the McCain Slow Cooked Meal NPD was well executed on the shelf and had excellent brand visibility. Mc Cain – 3 Flavours McCain launched …