Coconut oil is expanding its territory

Coconut oil is expanding its territory

The coconut oil category is changing thousands of shelves by squeezing the olive oil brands to the corner. 

According to Reuters, this category will duplicate the size of the shelf by 2025 due to rising health consciousness among Australian consumers.

Consumer behaviour is changing, as more and more people are choosing to cook at home. Many of them are adopting coconut oil as a key ingredient for nutritious meals.

This trend is being reflected on the category’s shelves.

Aglo’s shoppers photographed hundreds of shelves in different regions and retailers in Australia and shared them in our Community Galleries.

If you want to see how your brand’s share of shelf is changing, sign up to Aglo Community Galleries and check the shelves in minutes.

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Aglo Community Galleries

Community Galleries is an industry database containing thousands of photos of in-store photos captured in retailers across Australia. 

  • Australia’s largest repository of store photos
  • Crowdsourced & updated daily by shoppers
  • Search/Filter by region & store easily

Use the store photos to see how your product is presented.

 

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