Kelloggs and Coles show how its done with Crunchy Nut Granola NPD

Kelloggs and Coles show how its done with Crunchy Nut Granola NPD

Kellogg’s Crunchy Nut Granola has been executed very well on the shelf. 

KELLOGG’S Granola – 2 flavours

Kellogg’s launched the new Fabulous Fruits & Nuts and Scrumptious Caramelised Hazelnuts range in July 2018. Oats was baked into a light, crunchy granola and blended with carmelised hazelnuts and a fruit & nut mix. See how well this NPD was executed on the shelf.

NPD Execution

AGLOS’s network of shoppers inspected the aisles of Australian supermarkets to detect the new product launch and how it has been executed across different stores formats and regions.

Aglo NPD Rating

Number of stores audited with product

Distribution

24|30

80% of Coles stores audited had the NPD

Number of assortment (number of varieties) found on the shelves

Assortment

24|25

Excellent assortment on the shelf with both SKUs available to shoppers

Number of facings encountered on the shelf

Facing

19|20

95% of stores had at least two facings

Product ranged or not ranged (if shelf is empty)

Availability

15|15

No stores with out-of-stock

Product location - top / middle / bottom shelf

Shelf Location

4|4

100% of products were located equally on top shelf in every store

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)

Retailers

1|4

NPD was ranged only in Coles

If the product is available in retailers online shop

Online Shop

1|1

Kellogg’s was displayed in the Coles online store

If product has been promoted in retailer catalogue (in CBD area)

Catalogue

0|1

No product in Coles catalogue (CBD) in August 2018

TOTAL

88|100

Kellogg's Crunchy Nut Granola has been executed very well on the shelf

Stores Surveyed

• 25 Stores: Coles

• Period: Aug 17th to Aug 19th

 * Kellogg’s new granola is currently available nationwide at Coles Supermarkets (source: www.insidefmcg.com.au)

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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