Kellogg’s Crunchy Nut Granola has been executed very well on the shelf.
KELLOGG’S Granola – 2 flavours
Kellogg’s launched the new Fabulous Fruits & Nuts and Scrumptious Caramelised Hazelnuts range in July 2018. Oats was baked into a light, crunchy granola and blended with carmelised hazelnuts and a fruit & nut mix. See how well this NPD was executed on the shelf.
AGLOS’s network of shoppers inspected the aisles of Australian supermarkets to detect the new product launch and how it has been executed across different stores formats and regions.
Aglo NPD Rating
80% of Coles stores audited had the NPD
Excellent assortment on the shelf with both SKUs available to shoppers
95% of stores had at least two facings
No stores with out-of-stock
100% of products were located equally on top shelf in every store
NPD was ranged only in Coles
Kellogg’s was displayed in the Coles online store
No product in Coles catalogue (CBD) in August 2018
Kellogg's Crunchy Nut Granola has been executed very well on the shelf
• 25 Stores: Coles
• Period: Aug 17th to Aug 19th
* Kellogg’s new granola is currently available nationwide at Coles Supermarkets (source: www.insidefmcg.com.au)
If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.