Shelf planogram lifts sales
The right shelf planogram lifts sales by mapping shopper’s behavior during the purchase process.
The hair care industry knows how important a shelf planogram is. Category captains lead the planogram in partnership with Coles and Woolworths to increase sales and product performance on the shelf.
Investment is wasted on a non-compliant shelf planogram
Untold thousands of dollars are spent in understanding the shopper’s behaviour every year, keeping up with the latest trends and developing new ways to engage customers. However, this investment is won’t pay off if the shelf is not in compliance on a daily basis.
Our shoppers photographed some shelves from Coles and Woolworths and noticed that seemingly similar stores had diverse shelf planograms. Clustering is real, and will only get smarter as retailers understand shopper data better.
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