McCain expands brand visibility fast with Slow Cooked NPD

McCain expands brand visibility fast with Slow Cooked NPD

Overall the McCain Slow Cooked Meal NPD was well executed on the shelf and had excellent brand visibility.

Mc Cain – 3 Flavours

McCain launched slow cooked pork, lamb and pulled pork meals in 2018. The NPD stands out on-the-shelf with new packaging design and higher pricing vs standard range.

See how this NPD is performing.

NPD Execution

Aglo’s network of shoppers regularly inspects the aisles of Australian supermarkets to detect new product launches and assess how they have been executed across different stores formats and regions. We have over a thousand shoppers on our platform, and we cover 3.000 stores across Australia. For this article, we researched the new McCain Slow Cooked Meal NPD.

Aglo NPD Rating

Number of stores audited with product



89% of Woolworths’ stores audited had the NPD on the shelf

Number of assortment (number of varieties) found on the shelves



76% of stores had 3 SKUs ranged on the chilled fridge

Number of facings encountered on the shelf



77% of stores had at least 2 facings

Product ranged or not ranged (if shelf is empty)



No stores were out-of-stock

Product location - top / middle / bottom shelf

Shelf Location


45% of products were located equally on the top and middle shelf (no clear planogram)

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)



NPD was ranged only at Woolworths

If the product is available in retailers online shop

Online Shop


Product was available online in the Coles e-commerce store

If product has been promoted in retailer catalogue (in CBD area)



No product in Woolworths and Coles catalogue (CBD) in August 2018



Overall the McCain Slow Cooked Meals NPD was well executed on the shelf and had excellent brand visibility

Stores Surveyed

• 46 Stores: Coles* and Woolworths

• Period: Aug 17th to Aug 19th

 *Mc Cain is currently available nationwide at Woolworths Supermarkets only. Both Coles & Woolworths was surveyed for this study but only results from Woolworths stores were used in assessing the NPD rating. 

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

Share this article:

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Aglo Newsletter

Learn & get updated on the latest retail insights

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit