Overall the McCain Slow Cooked Meal NPD was well executed on the shelf and had excellent brand visibility.
Mc Cain – 3 Flavours
McCain launched slow cooked pork, lamb and pulled pork meals in 2018. The NPD stands out on-the-shelf with new packaging design and higher pricing vs standard range.
See how this NPD is performing.
Aglo’s network of shoppers regularly inspects the aisles of Australian supermarkets to detect new product launches and assess how they have been executed across different stores formats and regions. We have over a thousand shoppers on our platform, and we cover 3.000 stores across Australia. For this article, we researched the new McCain Slow Cooked Meal NPD.
Aglo NPD Rating
89% of Woolworths’ stores audited had the NPD on the shelf
76% of stores had 3 SKUs ranged on the chilled fridge
77% of stores had at least 2 facings
No stores were out-of-stock
45% of products were located equally on the top and middle shelf (no clear planogram)
NPD was ranged only at Woolworths
Product was available online in the Coles e-commerce store
No product in Woolworths and Coles catalogue (CBD) in August 2018
Overall the McCain Slow Cooked Meals NPD was well executed on the shelf and had excellent brand visibility
• 46 Stores: Coles* and Woolworths
• Period: Aug 17th to Aug 19th
*Mc Cain is currently available nationwide at Woolworths Supermarkets only. Both Coles & Woolworths was surveyed for this study but only results from Woolworths stores were used in assessing the NPD rating.
If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.