Nexba Pineapple: A Coles-only NPD

Nexba Pineapple: A Coles-only NPD

Nexba On Shelf

A new flavour of Australian made low sugar soft drink, we found Nexba Pineapple had good on-shelf availability in stores where it was ranged.

However, it was only found in 60% of Coles stores visited, we’ll be watching to see how Nexba can extend distribution of this SKU.

Nexba Pineapple Sparkling Infusion

Nexba Pineapple Sparkling Infusion is now available at Coles. This thirst quenching pineapple soft drink is naturally sugar free, with no sugar and nothing artificial. This product was recently ranged at Coles.

NPD Execution

Aglo’s network of shoppers went into Coles supermarkets to check on this new product launch and how well it has been executed across different stores formats and regions.

Aglo NPD Rating

Number of stores audited with product
Distribution
18/30

Product was distributed in only 60% of stores audited (further details on stores & regions available on request)

Number of assortment (number of varieties) found on the shelves
Assortment
25/25

All stores surveyed had the correct assortment (only the single SKU in this research study, hence full marks)​

Number of facings encountered on the shelf
Facing
11/20

57% of stores with 2 facings of this NPD. Other SKUs from Nexba had on average 3 facings​

Product ranged or not ranged (if shelf is empty)
Availability
15/15

In stores which had this product ranged, there were no out-of-stock issues

Product location - top / middle / bottom shelf
Shelf Location
2/4

43% of products were located in the middle shelf (no clear planogram)

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)
Retailers
1/4

Product was ranged only at Coles according to the agreement

If the product is available in retailers online shop
Online Shop
0/1

Product wasn’t available online in the Coles online store.

If product has been promoted in retailer catalogue (in CBD area)
Catalogue
0/1
TOTAL
72/100

Extending distribution to more stores is the major opportunity for this newly released SKU

Stores Surveyed

  • 25 Stores: Coles
  • Period: Sep 20th to Sep 24th

Retailers

Number of Facings

Distribution in Stores

Product Assortment

Non-Availability Reason

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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