A new flavour of Australian made low sugar soft drink, we found Nexba Pineapple had good on-shelf availability in stores where it was ranged.
However, it was only found in 60% of Coles stores visited, we’ll be watching to see how Nexba can extend distribution of this SKU.
Nexba Pineapple Sparkling Infusion
Nexba Pineapple Sparkling Infusion is now available at Coles. This thirst quenching pineapple soft drink is naturally sugar free, with no sugar and nothing artificial. This product was recently ranged at Coles.
Aglo’s network of shoppers went into Coles supermarkets to check on this new product launch and how well it has been executed across different stores formats and regions.
Aglo NPD Rating
Product was distributed in only 60% of stores audited (further details on stores & regions available on request)
All stores surveyed had the correct assortment (only the single SKU in this research study, hence full marks)
57% of stores with 2 facings of this NPD. Other SKUs from Nexba had on average 3 facings
In stores which had this product ranged, there were no out-of-stock issues
43% of products were located in the middle shelf (no clear planogram)
Product was ranged only at Coles according to the agreement
Product wasn’t available online in the Coles online store.
Extending distribution to more stores is the major opportunity for this newly released SKU
- 25 Stores: Coles
- Period: Sep 20th to Sep 24th
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