Patties Vegetarian Quiche Spinach & Fetta had great on-shelf availability, however opportunity to improve distribution and number of facings.
The Greater Sydney region is a good starting point for improving distribution, as many stores did not have this SKU ranged.
Patties Vegetarian Quiche Spinach & Feta
This SKU was recently launched exclusively in Woolworths and independent grocery outlets.
There are several flavours in this product range, however this report focuses only on the Spinach & Feta product. There are an additional two flavours in the product portfolio.
Aglo’s network of shoppers went into Australian supermarkets to check on this new product launch and how it has been executed across different stores formats and regions. Shoppers took photographs of this product on shelves, and we analysed these photos using our NPD rating criteria. The following table details the results of our rating.
Aglo NPD Rating
SKU was found in only 48% of total stores visited. NSW Greater Sydney is the main opportunity area for extending distribution.
Only 1 SKU audited in this shopper research (100% assortment, hence full marks)
22% of stores with 2 facings, and 70% with 1 facing on the chilled shelf
The product had great on-shelf availability in all stores where it was ranged. (i.e., no out of stocks)
71% of products were on the top shelf, however a bit hard to spot the product (better packaging would help)
The product was ranged at Woolworths and IGA according to the distribution plan
The product was available in the Woolworths online store
No product found in the Woolworths catalogue (CBD) in October 2018
Great on-shelf availability, however opportunity to improve distribution and number of facings. The Greater Sydney region is a good starting point for improving distribution
• 56 Stores: Woolworths
• Period: Oct 7th to Oct 10th
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