Patties new varieties struggle to stand out

Patties new varieties struggle to stand out

Patties Vegetarian Quiche Spinach & Fetta had great on-shelf availability, however opportunity to improve distribution and number of facings.

The Greater Sydney region is a good starting point for improving distribution, as many stores did not have this SKU ranged.

Patties Vegetarian Quiche Spinach & Feta

This SKU was recently launched exclusively in Woolworths and independent grocery outlets.

There are several flavours in this product range, however this report focuses only on the Spinach & Feta product. There are an additional two flavours in the product portfolio.

NPD Execution

Aglo’s network of shoppers went into Australian supermarkets to check on this new product launch and how it has been executed across different stores formats and regions. Shoppers took photographs of this product on shelves, and we analysed these photos using our NPD rating criteria. The following table details the results of our rating.

Aglo NPD Rating

Number of stores audited with product

Distribution

14|30

SKU was found in only 48% of total stores visited. NSW Greater Sydney is the main opportunity area for extending distribution.

Number of assortment (number of varieties) found on the shelves

Assortment

25|25

Only 1 SKU audited in this shopper research (100% assortment, hence full marks)

Number of facings encountered on the shelf

Facing

4|20

22% of stores with 2 facings, and 70% with 1 facing on the chilled shelf

Product ranged or not ranged (if shelf is empty)

Availability

15|15

The product had great on-shelf availability in all stores where it was ranged. (i.e., no out of stocks)

Product location - top / middle / bottom shelf

Shelf Location

3|4

71% of products were on the top shelf, however a bit hard to spot the product (better packaging would help)

Number of retailers ranged (Aldi, IGA, Woolworths, Coles)

Retailers

2|4

The product was ranged at Woolworths and IGA according to the distribution plan

If the product is available in retailers online shop

Online Shop

1|1

The product was available in the Woolworths online store

If product has been promoted in retailer catalogue (in CBD area)

Catalogue

0|1

No product found in the Woolworths catalogue (CBD) in October 2018

TOTAL

65|100

Great on-shelf availability, however opportunity to improve distribution and number of facings. The Greater Sydney region is a good starting point for improving distribution

Stores Surveyed

• 56 Stores: Woolworths

• Period: Oct 7th to Oct 10th

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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