Plant based milk: which category planogram?

Plant based milk: which category planogram?

The Australian Dairy Farmers group is engaged in a debate with the federal government about whether plant-based beverages should be able to label their products as milk.

According to The Australian Dairy Farmers, plant-based beverages should not label these products using the word milk. They also argue that plant-based beverages should be banned from using dairy nutritional credentials and placed on a different shelf. 

This may mean big changes to the category planogram.
Over the years, plant-based beverages have grown significantly on the shelves of Australian retailers. They could potentially overtake the dairy milk category over time.

Aglo decided to investigate this topic further. Our shoppers photographed hundreds of milk shelves across retailers over the past few weeks.

Sign up to Aglo Community Galleries to track how plant-based beverages are taking over the milk shelf.

You can also measure shelf space over time per region and retailer.

Plant-based "milk" shelf
Milk shelf

Aglo Community Galleries

Community Galleries is an industry database containing thousands of photos of in-store photos captured in retailers across Australia. 

  • Australia’s largest repository of store photos
  • Crowdsourced & updated daily by shoppers
  • Search/Filter by region & store easily

Use the store photos to see how your product is presented.

 

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