Chip titans battle it out on the shelf

Chip titans battle it out on the shelf

PepsiCo and Snack Brands Australia are fighting for shelf space in supermarkets across Australia. The two titans together make up more than 90% of Australian chip displays.

Snack Brands Australia is a national brand based in NSW. Knowing how proud Australians are to consume local products, Snack Brands has wisely built its brand positioning around the phrase ‘Australian Made’.

The American PepsiCo, however, has also noted importance of being ‘Australian Made’, and so they’ve decided to upgrade local manufacturing. According to Food and Drinks Business, PepsiCo has recently spent $37m upgrading its Regency Park manufacturing facility in South Australia.

The battle in the chip display will certainly be fierce in a few weeks as spring brings warmer weather and more outdoor activities. Our shoppers have been taken some photos of the display recently, but we expect a category update soon in both Woolworths and Coles. 

If your brand is also on the chip shelf, you may want to monitor the category and look for some niches. To see more shelf images, sign up to Aglo Community Galleries.

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Aglo Community Galleries

Community Galleries is an industry database containing thousands of photos of in-store photos captured in retailers across Australia. 

  • Australia’s largest repository of store photos
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Use the store photos to see how your product is presented.


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