The Infant Formula drought on Australian's shelves
The Australian retailers are still suffering from product availability on Infant Formula shelves.
After 10 years of the Chinese infant formula drama, the Australian’s shelves are often empty in Coles and Woolworths.
Last week, Aglo shoppers photographed hundreds of stores across Australia and the photos reported a shocking drought on the shelves with low product availability, assortment and product facings of local and global brands such as A2 Platinum, Danone Aptamil Profutura and Bellamy’s.
However, according to Food & Drink Business, the infant formula drought in Australia should be fixed soon after the new regulation released by China last week. The new Chinese infant formula regulation, strengthen food safety and secure quality product to Chinese parents. The new regulation expects to increase consumer’s trust and reduce external product imports.
This is not the first tentative to stop the drought on Australian’s shelves, Coles and Woolworths have adopted purchase limits per shoppers, but it hasn’t solved the problem so far.
There are specific regions and stores where Infant Formula is constantly missing. If you need to see more, sign up to Algo Community Galleries and filter per retailers, region and suburb.
Aglo Community Galleries
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Use the store photos to see how your product is presented.