The Infant Formula Drought on Australian Shelves

The Infant Formula Drought on Australian Shelves

Australian retailers are still suffering from product availability on Infant Formula shelves. 

After 10 years of the Chinese infant formula drama, Australian shelves are often empty in Coles and Woolworths.
Last week, Aglo shoppers photographed hundreds of stores across Australia. The photos reported a shocking drought on the shelves with low product availability, assortment and product facings of local and global brands such as A2 Platinum, Danone Aptamil Profutura and Bellamy’s.

Store QLD
Store VIC

According to Food & Drink Business, however, the infant formula drought in Australia should be fixed soon after the new regulation released by China last week. The new Chinese infant formula regulation strengthens food safety and secures quality product for Chinese parents. The new regulation expects to increase consumer trust and reduce external product imports.

This is not the first attempt to stop the drought on Australian shelves. Coles and Woolworths have adopted purchase limits per shoppers, but this hasn’t solved the problem so far.

There are specific regions and stores where infant formula is constantly missing. If you’re interested in seeing more, sign up to Algo Community Galleries and filter per retailers, region and suburb.

Aglo Community Galleries

Community Galleries is an industry database containing thousands of photos of in-store photos captured in retailers across Australia. 

  • Australia’s largest repository of store photos
  • Crowdsourced & updated daily by shoppers
  • Search/Filter by region & store easily

Use the store photos to see how your product is presented.


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