Where is the Choc Chip: 3 takeaways from the White Wings Cake in a Cup NPD

Where is the Choc Chip: 3 takeaways from the White Wings Cake in a Cup NPD

NPD Execution

Aglo’s network of shoppers regularly inspects the aisles of Australian supermarkets to detect new product launches and assess how they have been executed across different stores formats and regions. We have more than a thousand shoppers, and we cover over 3.000 stores across Australia. For this article, we researched the new White Wings Cake in a Cup – Vanilla Choc Chip to assess how it is performing on the shelf.

Brand: White Wings Cake in a Cup - Vanilla Choc Chip

White Wings launched Cake in a Cup in 2016. The new launch promises convenience, flavour and variety. Innovation and new flavours are key to the category growth. In 2018 , Cake in a Cup launched the new Choc Chip flavour. See how Choc Chip is performing on the shelf.

Product & Packaging: White Wings Cake in a Cup - Vanilla Choc Chip

  • 91 Stores:  Woolworths & Coles
  • Period: Jul 6th to Jul 9th

You can view more detailed photos and reports behind the charts above by signing up for your free account to Aglo Portal.

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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