Promotional Compliance Check
A successful product promotion requires careful control at store level
Benefits
Manage your product promotion in real time
With our network of shoppers photographing the entire store, including displays, end caps or any other promotional material off shelf, Aglo provides a perspective on the shelf from real shoppers; the best way to get feedback from a product promotion.
- Address issues during the promotional campaign - not after it is finished
- Negotiate with retailers for better place or extra point of sales during product promotion
- Monitor OOS during promotion, while there is a higher product turnover
- Avoid waste of promotional investment
How it works
The Aglo process for Promotional Compliance
Discovery
Research
Analysis
Insights
Discovery
Share your “picture of success”
We work with you to define what you see as a successful promotion. We gather inputs on your SKU, promotional pricing, packaging, varieties, store list, sales territories and channels. Based on your “picture of success” we define a research timetable and the metrics used in the scorecards.
Research
Watch your promotion execute in near real time
Aglo’s shoppers visit 100 retail stores and photograph your promotion as executed on the shelf. Within hours you can start to access a dynamic gallery of all store images captured by shoppers. You’ll be able to identify issues early in your promotion. The gallery can be viewed by up to 5 other launch stakeholders.
Analysis
Understand the metrics behind your launch
You can access the the following metrics for your campaign such as:
Availability
Number of Facings
Assortment Availability
Shelf Positioning
Distribution
Assortment Distribution
Stockouts
Pricing
POS Availability
The analysis can be viewed on the Aglo Portal by up to 5 other launch stakeholders, or downloaded into Excel.
Insights
Measure your success - and highlight issues
- Based on your “picture of success”, you see a weekly scorecard for the promotion as a whole - and for each store visited. You’ll receive additional scorecards for each region and chain covered.
- The scorecards include assess availability, number of facings, assortment, shelf position, stockouts, POS execution and pricing against your “picture of success”. Any exceptions are highlighted.
- The scorecards can be viewed on the Aglo Portal by up to 5 other launch stakeholders, or downloaded into Excel.
Offer details
What You Get
- Store photos from 100 retail stores
- Promotion Dashboard in Aglo showing compliance vs your "picture of success" for each store
- Browsable gallery of all store images highlighting any issues
- All data at store level available in Excel format for export
- You'll get access to the Aglo Dashboard for 5 users for 1 month
Why Aglo?
Coverage, speed and immediate objective feedback
- Shoppers visiting stores across Australia daily
- Fast and actionable results
- Objective feedback on what’s happening in-store