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Promotion Compliance

Promotional Compliance Check

A successful product promotion requires careful control at store level

Benefits

Manage your product promotion in real time

With our network of shoppers photographing the entire store, including displays, end caps or any other promotional material off shelf, Aglo provides a perspective on the shelf from real shoppers; the best way to get feedback from a product promotion.

  • Address issues during the promotional campaign - not after it is finished
  • Negotiate with retailers for better place or extra point of sales during product promotion
  • Monitor OOS during promotion, while there is a higher product turnover
  • Avoid waste of promotional investment

How it works

The Aglo process for Promotional Compliance

Discovery

We gather inputs on your SKU, promotional pricing, packaging, varieties, store list, sales territories, channels. One SKU with up to 4 varieties or pack sizes is included.

Research

Aglo's network of shoppers visit 100 retail stores during your promotion and photograph your promotion on the shelf.

Analysis

Aglo analyses the photos to generate a rich set of metrics.

Insights

Scorecards are generated based on the extracted metrics to assist you with improving retail execution of your promotion

Discovery

Share your “picture of success”

We work with you to define what you see as a successful promotion. We gather inputs on your SKU, promotional pricing, packaging, varieties, store list, sales territories and channels. Based on your “picture of success” we define a research timetable and the metrics used in the scorecards.

Research

Watch your promotion execute in near real time

Aglo’s shoppers visit 100 retail stores and photograph your promotion as executed on the shelf.  Within hours you can start to access a dynamic gallery of all store images captured by shoppers. You’ll be able to identify issues early in your promotion. The gallery can be viewed by up to 5 other launch stakeholders.

Analysis

Understand the metrics behind your launch

You can access the the following metrics for your campaign such as:

Availability

number of stores the promotion is displayed

Number of Facings

average number of facings of the promotion displayed (where product was available)

Assortment Availability​

number of pack sizes and/or varieties available

Shelf Positioning​

where the new product is typically displayed: top, eye level, mid level or bottom.

Distribution

number of stores where the new product is distributed

Assortment Distribution

number of pack sizes and/or varieties distributed in each store

Stockouts

number of stores where the new product is distributed but not available

Pricing

Displayed Price of each new product SKU POS Availability: track if your communication mate

POS Availability

track if your communication material (displays, folders, stoppers and others) is compliance with your agreement with the retailer.

The analysis can be viewed on the Aglo Portal by up to 5 other launch stakeholders, or downloaded into Excel.

Insights

Measure your success - and highlight issues

  • Based on your “picture of success”, you see a weekly scorecard for the promotion as a whole - and for each store visited. You’ll receive additional scorecards for each region and chain covered.
  • The scorecards include assess availability, number of facings, assortment, shelf position, stockouts, POS execution and pricing against your “picture of success”. Any exceptions are highlighted.
  • The scorecards can be viewed on the Aglo Portal by up to 5 other launch stakeholders, or downloaded into Excel.

Pricing

Investment and additional services

From $1100 (ex GST), which includes the following deliverables:

  • Store photos from 100 retail stores
  • Promotion Dashboard in Aglo showing compliance vs your "picture of success" for each store
  • Browsable gallery of all store images highlighting any issues
  • All data at store level available in Excel format for export
  • You'll get access to the Aglo Dashboard for 5 users for 1 month

Why Aglo?

Coverage, speed and immediate objective feedback

  • Shoppers visiting stores across Australia daily
  • Fast and actionable results
  • Objective feedback on what’s happening in-store