Segment Review

Segment Review Report

Uncover new distribution opportunities. Build a case for your next buyer review. Track competitors and confirm brand growth strategies with authentic retail intelligence

Benefits

Uncover and justify distribution opportunities

  • Help you to understand current state of distribution & share of shelf
  • Identify new distribution opportunities for your product - or defend existing distribution
  • Help your team to focus on the largest value opportunities & the right stores
  • Give you store photos & facts for your retailer presentation
  • Develop smarter brand growth strategies

How it works

The Aglo approach to Segment Review

Discovery

We gather inputs on your SKU, your competitor SKUs, category trends,  sales/shipment data, velocity, store list, sales territories, channels.

Research

Aglo's network of shoppers visit retail stores to photograph your product & competitor products in 100 stores.

Analysis

Aglo analyses the photos to generate a rich set of metrics.

Insights

Opportunities are identified and valued to provide guidance on which distribution opportunities to prioritise.

Recommendations

Using the insights uncovered in conjunction with broader category trends, distribution opportunities are formulated for your brand.

Discovery

Share your objectives for your SKUs

  • We meet with you to gather inputs on your SKU, your competitor SKUs, category trends,  sales/shipment data, velocity, store list, sales territories, channels. We document your objectives for any upcoming reviews.
  • If you have sales details available, we can blend this data to identify further additional opportunities.
  • Based on your priorities, we define a research timetable and the metrics to be used to value the opportunities.

Research

A snapshot of your segment
- a story told in images

Aglo’s shoppers visit 100 retail stores and photograph your SKUs and the segment as it is executed on the shelf.  You can access a dynamic gallery of all store images captured by shoppers. You’ll be able to understand the surprising diversity of planograms as executed in the real world.

Analysis

Understand the metrics behind your segment

Availability

Availability of your product

Pricing

Shelf price of your product

Assortment

Analysis of the assortment / varieties found on shelf

Facings

Number of facings

Share of Shelf

of your product in your segment

Competitor Share of Shelf

of your competitor brands in your segment

Shelf Position

Where on the shelf is your product ranged

Insights

Sales opportunities to exploit - and to defend

  • Based on the analysis above, sales opportunities are identified and valued.
  • All store photos & scorecards can be viewed on the Aglo Portal. You can also download scorecards & metrics to Excel or Google Sheets.

Recommendations

Helping you make your case

Using the insights uncovered in conjunction with broader category trends, distribution opportunities are formulated for your brand and strategies for improving distribution are provided. If you are able to provide sales data, we can identify stores where your product is underweight.

Pricing

Investment and additional services

From $4220 (ex GST), which includes the following deliverables:

  • Segment Review Report with metrics & recommendations
  • Shelf photos from 100 stores
  • Browsable gallery of all store images highlighting any issues
  • All data at store level available in Excel format for export
  • Access to Aglo Portal for one month for 5 users