Segment Review Report
Track competitors and confirm brand growth strategies with authentic retail intelligence
Benefits
Uncover and justify distribution opportunities
- Help you to understand current state of distribution & share of shelf
- Identify new distribution opportunities for your product - or defend existing distribution
- Help your team to focus on the largest value opportunities & the right stores
- Give you store photos & facts for your retailer presentation
- Develop smarter brand growth strategies
How it works
The Aglo approach to Segment Review
Discovery
We gather inputs on your SKU, your competitor SKUs, category trends, sales/shipment data, velocity, store list, sales territories, channels.
Research
Aglo's network of shoppers visit retail stores to photograph your product & competitor products in 100 stores.
Analysis
Aglo analyses the photos to generate a rich set of metrics.
Insights
Opportunities are identified and valued to provide guidance on which distribution opportunities to prioritise.
Recommendations
Using the insights uncovered in conjunction with broader category trends, distribution opportunities are formulated for your brand.
Discovery
Share your objectives for your SKUs
- We meet with you to gather inputs on your SKU, your competitor SKUs, category trends, sales/shipment data, velocity, store list, sales territories, channels. We document your objectives for any upcoming reviews.
- If you have sales details available, we can blend this data to identify further additional opportunities.
- Based on your priorities, we define a research timetable and the metrics to be used to value the opportunities.
Research
A snapshot of your segment - a story told in images
Aglo’s shoppers visit 100 retail stores and photograph your SKUs and the segment as it is executed on the shelf. You can access a dynamic gallery of all store images captured by shoppers. You’ll be able to understand the surprising diversity of planograms as executed in the real world.
Analysis
Understand the metrics behind your segment
Availability
Availability of your product
Pricing
Shelf price of your product
Assortment
Analysis of the assortment / varieties found on shelf
Facings
Number of facings
Share of Shelf
of your product in your segment
Competitor Share of Shelf
of your competitor brands in your segment
Shelf Position
Where on the shelf is your product ranged
Insights
Sales opportunities to exploit - and to defend
- Based on the analysis above, sales opportunities are identified and valued.
- All store photos & scorecards can be viewed on the Aglo Portal. You can also download scorecards & metrics to Excel or Google Sheets.
Recommendations
Helping you make your case
Using the insights uncovered in conjunction with broader category trends, distribution opportunities are formulated for your brand and strategies for improving distribution are provided. If you are able to provide sales data, we can identify stores where your product is underweight.
Offer details
What You Get
- Segment Review Report with metrics & recommendations
- Shelf photos from 100 stores
- Browsable gallery of all store images highlighting any issues
- All data at store level available in Excel format for export
- Access to Aglo Portal for one month for 5 users