Segment Review Report
Track competitors and confirm brand growth strategies with authentic retail intelligence
Uncover and justify distribution opportunities
How it works
The Aglo approach to Segment Review
Share your objectives for your SKUs
A snapshot of your segment - a story told in images
Aglo’s shoppers visit 100 retail stores and photograph your SKUs and the segment as it is executed on the shelf. You can access a dynamic gallery of all store images captured by shoppers. You’ll be able to understand the surprising diversity of planograms as executed in the real world.
Understand the metrics behind your segment
Share of Shelf
Competitor Share of Shelf
Sales opportunities to exploit - and to defend
Helping you make your case
Using the insights uncovered in conjunction with broader category trends, distribution opportunities are formulated for your brand and strategies for improving distribution are provided. If you are able to provide sales data, we can identify stores where your product is underweight.