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Kellogg’s Crunchy Nut Granola

Summary

Kellogg's Crunchy Nut Granola has been executed very well on the shelf.

Kellogg's Crunchy Nut Granola

Kellogg’s launched the new Fabulous Fruits & Nuts and Scrumptious Caramelised Hazelnuts range in July 2018. Oats was baked into a light, crunchy granola and blended with carmelised hazelnuts and a fruit & nut mix. See how well this NPD was executed on the shelf.

NPD Execution

Aglo’s network of shoppers inspected the aisles of Australian supermarkets to inspect this new product launch and assess how well it was executed across different stores formats and regions.

Aglo NPD Rating

Distribution 24/30 80% of Coles stores audited had the NPD
Assortment 24/25 Excellent assortment on the shelf with both SKUs available to shoppers
Facing 19/20 95% of stores had at least two facings
Availability 15/15 No stores with out-of-stock
Shelf Location 4/4 100% of products were located equally on top shelf in every store
Retailers 1/4 NPD was ranged only in Coles
Online Shop 1/1 Kellogg’s was displayed in the Coles online store
Catalogue 0/1 No product in Coles catalogue (CBD) in August 2018
TOTAL 88/100 Kellogg's Crunchy Nut Granola has been executed very well on the shelf
Further details on NPD Rating metrics here

Stores Surveyed

• 25 Stores: Coles

• Period: Aug 17th to Aug 19th

 * Kellogg’s new granola is currently available nationwide at Coles Supermarkets (source: www.insidefmcg.com.au)

If you are launching a new product, we can help with ensuring successful execution in your partner stores. Talk to us to find out how you can leverage crowdsourcing & AI in your business.

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