Patties

Patties Vegetarian Quiche Spinach & Feta

Summary

Patties Vegetarian Quiche Spinach & Fetta had great on-shelf availability, however opportunity to improve distribution and number of facings. The Greater Sydney region is a good starting point for improving distribution, as many stores did not have this SKU ranged.

Patties Vegetarian Quiche Spinach & Feta

This SKU was recently launched exclusively in Woolworths and independent grocery outlets.

There are several flavours in this product range, however this report focuses only on the Spinach & Feta product. There are an additional two flavours in the product portfolio.

NPD Execution

Aglo’s network of shoppers went into Australian supermarkets to check on this new product launch and how it has been executed across different stores formats and regions. Shoppers took photographs of this product on shelves, and we analysed these photos using our NPD rating criteria. The following table details the results of our rating.

Aglo NPD Rating

Distribution 14/30 SKU was found in only 48% of total stores visited. NSW Greater Sydney is the main opportunity area for extending distribution.
Assortment 25/25 Only 1 SKU audited in this shopper research (100% assortment, hence full marks)
Facing 4/20 22% of stores with 2 facings, and 70% with 1 facing on the chilled shelf
Availability 15/15 The product had great on-shelf availability in all stores where it was ranged. (i.e., no out of stocks)
Shelf Location 3/4 71% of products were on the top shelf, however a bit hard to spot the product (better packaging would help)
Retailers 2/4 The product was ranged at Woolworths and IGA according to the distribution plan
Online Shop 1/1 The product was available in the Woolworths online store
Catalogue 0/1 No product found in the Woolworths catalogue (CBD) in October 2018
TOTAL 65/100 Great on-shelf availability, however opportunity to improve distribution and number of facings. The Greater Sydney region is a good starting point for improving distribution.

Further details on NPD Rating metrics here

Stores Surveyed

• 56 Stores: Woolworths

• Period: Oct 7th to Oct 10th

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